The concept for this classic/contemporary restaurant delivered a traditional Japanese street experience – in the Spanish city of Valencia.
The Nozomi Sushi Bar project by creative consultancy Masquespacio included the branding and interior design for clients passionate about Japanese culture and specialists in authentic traditional sushi.
The brand name was chosen because it references the Japanese high speed bullet train and also means ‘fulfilled dream’ – leading to the mix of ‘emotional classic’ and ‘rational contemporary’ interior design interpretations.
The 233 m2 layout – opened at the end of 2014 – plays quite intensely with this expressed duality: very contemporary through the pure state of concrete and grays in walls, ceilings and floors; classical in the carpentry, hand finishing and warmth of natural wood.
From the restaurant’s main entrance a cube creates two corridors toward a central lounge that incorporates decorative elements, bathrooms and a ‘warehouse’ – achieving a continuous and open flow typical of Japanese architecture.
On the aesthetic level, Masquespacio have produced an interpretation of a Japanese village street, using modules for an implied market and pharmacy, doors and windows. Timber rooftops interpret the most contemporary and rational part, with a clearly Japanese slant.
The idea behind the first part of the restaurant is to have the customer live the experience of walking through a Japanese street; being stunned by its beauty and getting excited about the construction details of Japanese carpentry.
In the principal lounge, diners sit below a permanent display of origami-inspired cherry blossom. Slatted and irregular timber screens, and skillfully placed lighting create private zones without isolating the diner from the ‘blossom’ show beyond.
Three timber types were used on the project: Brazilian oak (Couratari guianensis), oak veneer and tinted samba (a soft but strong West African hardwood). Samba was chosen for the ceilings to reduce costs, and tinted in an oak colour. Colourless oils maintain the natural feeling of wood on the other timbers.
Nozomi’s owners say the restaurant has fulfilled their dream and there is no intention to franchise the concept.
timber+DESIGN online 2015
- PROJECT: Nozomi Sushi Bar, Valencia, Spain
- DESIGNER: Masquespacio
- CREATIVE DIRECTOR: Ana Milena Hernández Palacios
- CONSTRUCTION: Helix
- WOOD PRODUCTS: Samba (obeche), Brazilian oak (tauari) and oak veneer
- PHOTOGRAPHY: David Rodríguez y Carlos Huecas